"前景理论"影响下的二次补货供应链渠道协调
首发时间:2020-04-23
摘要:本文研究了由单一风险中性制造商和单一具有参照点的损失厌恶型零售商组成的二次补货供应链系统。通过研究零售商的效益函数,得到了零售商的订单数量以及制造商向零售商收取的二次补货价格,从而达到供应链渠道协调。
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Channel Coordination of Secondary Replenishment Supply Chain Under the Influence of Prospect Theory
Abstract:In this paper, we study a secondary replenishment supply chain consisting of a single risk neutral manufacturer and a single loss averse retailer with a reference point. By studying the retailer\'s benefit function, the retailer\'s order quantity and the manufacturer\'s secondary replenishment price are obtained to achieve the supply chain channel coordination. In the second replenishment model, the profit sharing contract is added to study the influence of profit sharing mechanism on decision-maker. This paper studies the second replenishment supply chain system composed of a single risk neutral manufacturer and a single loss averse retailer with reference point. By studying the retailer\'s benefit function, the retailer\'s order quantity and the manufacturer\'s secondary replenishment price are obtained, so as to achieve the supply chain channel coordination.
Keywords: supply chain coordination;secondary replenishment;loss aversion;reference point
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